Tradeshow Booth and Business Development Campaign
The annual 'Doing Business in Canada' Guide is the most valuable business development document for both lawyers and clients. I designed the cover of the guide by creating a vector-based Maple Leaf out of fractal pieces and ensuring the colours were on brand. The Maple Leaf design was also printed as a USB device which was used to house the digital version of the guide. 'Doing Business in Canada' was publicized on the company website with the below carousel image. French equivalents were also created.
Tradeshow Booth
Every year, the 'Doing Business in Canada' Guide would be made available at the Association of Corporate Counsel Conference. I designed the 10-foot trade show booth and worked with the print vendor to ensure it was output correctly. It served as the backdrop for the Guides.