The brief for this campaign was to create a design that was secular and not too 'Christmas'. I focussed on an inclusive 'winter' theme and brought in the colours blue and white from the primary palette. I used vector graphics for the four different box sizes and worked directly with the vendor to ensure the dimensions and bleeds adhered to the die lines. The boxes were also bilingual, so that they could be used for gifts to clients in all regions of Canada. I also used the same graphic for the three types of vendor description cards and also on a personalized note card. 

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For the actual Holiday Greeting Card, I sourced a photographic image by NASA that perfectly complimented the vector graphic. I sourced a second image as an alternative that used the red primary colour and focussed on the Scandinavian concept of 'Hygge'. I designed a sticker of the Blakes logo on a trapezoid, as per the visual identity, to be used on white wine boxes. Finally I created a 10' x 8' vinyl mural for the lobby of the Montreal office.

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I used Adobe Illustrator to create the packaging designs and Adobe InDesign to create the rest of the assets. I worked with the Communications and Translations teams on the copy.