Generative AI
I use generative AI almost daily in my role. In September 2023, we changed the format of our social media images from landscape to square. In order to ensure that our photos fit within the parameters, I used Photoshop's generative AI tool to create more background. This also allowed for copy space to be added to the image. The below rows illustrate the 'before' and 'after' of three social media images.
Getty Custom Content
Very specific imagery was needed for a Women's Initiative project. I, along with the Brand Manager, developed a brief and consulted with an Art Director from Getty Images, so that the photos would align with our brand. It resulted in an impactful and unique set of images that were used exclusively for the project.
Photography
I was designing a suite of complementary Event campaigns and needed a second image to match the first. There weren't any appropriate images on Photo Libraries, so I used a Cannon DSLR to take a set of photos of the London UK skyline. This resulted in the printed advertisement and invitation, below.
