Visual Identity Evolution

I worked on all three editions of the study. The first study was designed before the brand extension, therefore, it contained more white as a dominant colour. Blue was introduced as a primary colour in 2020. Red and white also remained.

Inside printed pages and digital PDF

The study contains detailed findings and statistics that would need to be interpreted and presented in an impactful and appealing format, yet remain on brand.

Website Carousel

Other digital asset requirements included desktop, tablet and mobile versions of the carousel image for the website homepage.

Motion Graphic and Static Social Media

Created a motion graphic Social Media Teaser in After Effects and added stock audio. Also created the equivalent in French. A series of static social media images followed after the launch of the study. Click on the 'Play' button below to view.



























Static Social Media Image below.

Supplemental Checklists

Checklists were also designed, which provided a 'snapshot' of key information from the study.